If you are all set to launch your own ICO company, it is time to decide on how you will market it. ICO marketing takes a vital role in making your ICO company grow. It helps you gain more investors to help fund your project. But how do you really market an ICO company?
Basically, marketing plays a big part in making your ICO venture successful. Without it, you won’t be able to successfully put your ICO tokens in the market. It helps you get people to invest in your product. Down below is a checklist that you can use to help you start in ICO marketing.
Plan out your strategies
Firstly, you need a marketing strategy. You need to plan out the budget and the procedure on how you want your business to operate. It’s easier to proceed when you have a plan in hand.
Before you start marketing your product, make sure that you are done with Phase 1 of your ICO. Make sure that your website is ready. Aside from that, make sure that your ICO product is also ready.
ICO Website and Blog Networks
Guest posting and blogging can help boost your ICO’s visibility. You should consider writing articles in crypto communities like Steemit. In this way, you will be able to build your reputation and market your website at the same time.
Media and Press Release
Before you start on your campaign, prepare your ICO press release. You can hire a PR agency to assist you. However, you can save on expenses if you prefer to do the press release yourself.
Social Media and Social Media Community
News can easily spread in social media and cryptocurrency communities. Build your reputation and rapport with other members by interacting and joining social media sites and communities. These people can actually become a part of your ICO company or possible investors. You can try these social media and community networks:
- Bitcoin Talk
Pay-Per-Click Ads (PPC)
Many platforms do not allow PPCs for ICO websites. However, you can use this to promote your website. Google and other platforms do not have strict rules regarding PPCs.
Another way to boost your website is SEO marketing. To do so, your website and blog channels should be SEO-friendly. To start off, you need to have a good set of keywords and backlinks. This method will help you top search engines, making it more accessible to the public.
Marketing via E-mail
Aside from SEO and social media marketing, E-mail marketing is considered one of the best marketing strategies. It is very important that you take time to make sure that your email will not be tagged as SPAM. Check out this out to know how.
Airdrop and Bounty Program
You can also market your company by running a bounty program. The bounty program can be expensive because of the extra hands. These people will manage the physical campaign of your product. Aside from that, you can also airdrop coins. Airdropping is usually done by many ICOs. If you plan on doing this, make sure that you have specific strategies for the program.
ICO Listing Site
ICO listing is one of the best ways to put your digital currency on top. You can check out websites like List ICO, ICOfriends, and ICObench. These websites will help you jump start your listing on top.
Crypto-Community and Blockchain Events
Attending blockchain and cryptocurrency events is another way of marketing. It helps you interact, build rapport, and impress investors. You can even host your own blockchain event. It can be quite expensive but is a good investment in marketing your product.
ICO marketing doesn’t just stop there. Once everything is settled, make sure that your website and social media platforms are up to date. Make sure that you keep the hype of your cryptocurrency going. In this way, more and more people will invest in your digital coin.
ICO marketing services
ICO marketing is really easy. However, if you think you can’t do it on your own, you can hire an ICO marketing agency. This marketing firm will help you market your ICOs while you are preparing for everything else. ICO marketing agencies can be expensive. Make sure that you set a budget for this.
These are just some of the important things that you need to add in your ICO Marketing Checklist. Have you started checking your list?