ICO marketing 101
Marketing is another essential element of a successful ICO. If no one knows about your ICO, then no one will invest in it. This article will go through all the aspects of ICO marketing.
ICO marketing strategy
Before you begin, you should lay out an overall plan — and a budget. Determine which methods will yield you the best results and focus on them first.
Your marketing efforts should start well ahead of the actual ICO launch. This phase includes building your website and social media channels, as well as networking in the crypto community.
Blogs and websites
PR and media
You should have an ICO press release ready for a PR and media outreach campaign. You can hire a PR agency or do the drive yourself, but expect to pay for your exposure regardless.
Community and social media
The crypto-community is where news spread the fastest. It’s therefore vital that you join crypto-related discussions on these platforms:
Although many platforms have banned Pay-Per-Click ads for ICOs, it’s not impossible to find a way to promote yourself on them. Google has recently relaxed their rules, and the other platforms will likely follow suit.
Your website and blog content should be optimized for the right keywords. But keywords are only part of the SEO equation. You need to get as many other sites to link to your ICO website as possible to maximize SEO.
Email is still king in the marketing world, so it’s imperative that you build a nurture a mailing list. Make sure you take all necessary steps to avoid your emails being labeled spam. Ask your subscribers to whitelist you.
Bounties and airdrops
Running a bounty program alongside your ICO is an excellent way to both market your ICO, and get some extra human resources for your campaign. Airdropping tokens is also being used by many ICOs, but you’ve got to do it strategically.
ICO listing sites
An excellent way to network with the crypto-community is to attend blockchain and cryptocurrency events. It will impress investors even more if you host your event, although this can quickly become expensive.
You’re not done marketing just because the ICO is over! Once your funding is secured, you need to keep your investors updated on your progress. Use your website and social media to maintain hype around your project.
ICO marketing services
If all this seems like a lot, you can always hire a dedicated ICO marketing agency to help you out. Hiring an ICO marketing firm will take a lot of the burden off your shoulders — but it can be costly.
ICO marketing checklist
To summarize, your ICO marketing campaign should involve the following:
- Building a website
- Networking in the crypto-community
- Blogging and guest blogging
- SEO and backlinking
- PR and media outreach
- Community building on social media
- PPC ads
- Email newsletters
- Attending blockchain events
- Offer bounties and airdrops
- Getting listed on ICO list sites
- Maintain hype after the ICO